Targeting Gen Z

Introduction

The primary target audience is young people from the ages of 13-19 which fits into Gen Z. I also fit into this category as I'm 19 years old so I already know a lot about this generation. Due to our time online, it's easy to connect to the audience personally. 

Gen Z is spending more time online than ever before, 45% of teens say they're online almost constantly, along with the 44% that say they're online multiple times a day. You would have thought most of this time is spent on social media but they still rely on email. 

When marketing, it's important to treat the consumers as individuals rather than one group. My first step in targeting my audience is to simply get to know them. I'll do this by creating a survey asking several questions about their own culture, LGBTQ culture and their place in the community, and their online habits. What I know so far is that Gen Z are excellent multi-taskers and they expect brands to respect their loyalty. But if a brand doesn't match up with their view on the world, they won't hesitate to change their allegiance. We also care about our future the impact we make on our environment.

Even though Gen Zs time might be spent mostly on social media, we still enjoy physical products and approaches. This is why I will be creating social media posts and a website promoting the Pride event along with physical products such as t-shirt, stickers, flyers and posters.

Conclusion

Expanding on the point above, I will need to create engaging content while still keeping the event as the main focus. I need the advertisement to appeal to the audience and speak to them personally rather than shoving it in their faces.