Introduction
As part of my promotion for the pride event, I will be designing a poster. If done correctly, a poster can create excitement and interest for an event. In this blog post, I will be detailing the ways on how you can produce a successful and potent poster.
#1 Print or Digital?
As this event will be advertised to Gen Z who are mostly online these days, I will be doing a digital version of the poster to upload onto social media sites such as Facebook, Instagram, Twitter etc, along with a printed version to hang on any walls for any walkabout. As said in a previous post, Gen Z still enjoys physical products, meaning I won't be wasting any time by printing them. The poster will be in a horizontal orientation as that is the most common layout.
#2 Elements
Layout and Text:
Posters don't need block paragraphs. Posters are intended to boil down the topic to its bare essentials, rather than providing crucial information. That will be for the flyer. It's also important to use vocabulary that Gen Z will understand and relate to so that they don't feel alienated by the agender.
Images and Graphics:
Of course, the logo I have made will have a massive part to play in this design as it's the title and location of the event. Imagery in general can be a great way to stand out and make an impact, whether it's in the background or foreground. All images must be of high quality because the last thing you would want is a blurred out or pixelated logo ruining the overall look of the product. It's just as important to match colours that are on the page, a colourful page will look odd if there is a white image with a dense black border in the centre. All my images and graphics must be relevant to the theme and purpose of the poster.
Colour:
Colour is one of the most important elements when it comes to designing a poster. With the right pallet, it will grab the attention of my audience, without overloading them with conflicting colours. I need to plan my colours carefully while staying in theme with the brand.
Format and Structure:
The poster above is for the Nottingham Philharmonic Orchestra. It highlights how positioning images, logos, and text can create an easy to read and visually pleasing poster. The text is divided into sections, left being important dates, ticket information and acts on the right, and ticket information is explained in the centre.
With the poster being laid out like this, it allows the audience to know what's going on just by having a quick glance. Less is more. It's important for my audience to know as much as they can, but they need to know the important details first, such as the location and date.
Text
The text has two roles in my design; displaying information and getting the message across to the audience. Although the print text is different from digital, for example, billboards must ensure that the text is gripping and stands out from a distance. On the other hand, the digital text doesn't need to be blown up, meaning I can add more text as there's less need to grab their attention.
Another point is that I need to make sure my text stands out from the foreground. To do this, I can use bold and engaging titles so that the audience immediately are able to see who it's by, what it's called, and most importantly, the date and time.
Bibliography:
https://guides.lib.unc.edu/posters/designprocess
https://pubmed.ncbi.nlm.nih.gov/15447805/
https://www.anl.gov/education/guide-to-effective-poster-design
https://www.priorbooking.com/articles/6-elements-to-consider-when-designing-event-posters/
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