Above is the final version of my poster. I had to overcome multiple problems and a lot of finalisation to get to this outcome. For me, the most important aspect I learned while completing this poster was the use of audience feedback. This resulted in me producing an accurate item that I knew the target audience will find appealing because they helped create it.
Previously in past assignments, my audience feedback was lacking apart from, asking if someone likes it or not. I felt like it would confuse me and make subjects more complicated. Subsequently, I have now noticed the importance of asking for that feedback and getting your work out there for others to see and not just your peers. They pointed out areas that needed improving or even fixing which I didn't notice myself. It also made me more confident as a designer as I was showcasing my work to 100 hundreds of people on my social media. Normally I would have kept it hidden and to myself but now knowing the benefits of audience feedback, I will definitely use this method in future projects due.
On the topic of audience involvement, one thing that didn't go to plan is the sequence I decided to do it in. I created several logos in different design styles and sent out a survey asking which one appealed to them the most. The one with the most votes was the retro-style design but then I sent out another survey showing posters with different design styles and they all picked art deco which is a completely different style from the logo. As you can see on my poster, the logo stands out from the rest of the poster because of its design. I didn't want to create a new logo because I had done a lot of refinement and research on the retro one, so I decided to make it work within the style of the poster.
Another thing I learned during this process was to create various versions rather than one. As you can see below the first poster design I created looks significantly different from the last one. This was because I asked for feedback and one of the comments were that the text around the border was difficult to read. There also isn't any information on the poster to tell the audience where it is, what time and the date it's happening. It needed to be improved massively.
The research I did for creating posters really helped me figure out what its aim should be and where certain elements should be positioned, such as images, graphics, or text and titles. I've also learned the importance of colour within any design. I have learned that doing your research is just as important as anything else as it advanced my work.
I have significantly developed my skills in Adobe Illustrator with the pen tool, using clipping masks, the pathfinder tool, strokes, fills, and layers having applied them all in the product above. I now know a lot more about the software and feel more efficient using it. This knowledge is essential to me because I am wanting to be a professional graphic designer.
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