Experimenting with Paul Rand's Design Style

Introduction 

Rand's design started to develop when he met Bauhaus artist Laszlo Moholy-Nagy and he introduced Rand to art criticism. This made him question the meaning of branding and logos and how they are perceived which further develop his own designs. 

Principles

Since the 1930s, Rand has adopted both European modernism and American spirit and functionalism in his graphic style. His unique style involved collages, photography, artwork and text to engage his audience. He wanted to make them think, interact, and interpret his type of communication. Using unconventional approaches through the use of shapes, white space, balance, tension, variety, and contrast, Rand created a unique experience.

Experimenting with Paul Rand's Design Principles

European Modernism:

Modernism changed the thinking process for graphic design and it caused the style of design to shift drastically. Modernism design style included impressionism, cubism, fauvism, futurism, brutalism and surrealism. Before the concept of Modernism, typography within the graphic design was considered, "overly decorated" since every inch of a poster would be filled with imagery and type.

My Version: 

The design is kept to a strict, structured grid system with a lot of white space and an addition of a clean sans-serif typeface.

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My Version:

Other design styles I experimented with:

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