I've been asked by CMP Media to create media products capturing the culture of young people. I have designed a flyer to advertise the upcoming pride event in Huddersfield. For me, the most meaningful aspect I learned while producing this flyer was the importance of refinement. I went through multiple versions and always ended up changing it up because I wasn't happy with the look of it.
This experience has taught me to create various versions rather than one because it's useful to look back on them all. Creating this has also taught me what should be included on a flyer and how to make it different from a poster and the significance of brand identity. I wanted all my items to have the same style and tone from typefaces to colour palettes. This creates a foundation for all of my marketing products and the target audience will be able to recognise what it is just from looking at the colours.
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