What do I like?
What I like about Rand's designs are that they are memorable and unique. His logo for NeXT computers stuck with me because instead of having all the letters matching, he decided to be different and have the 'e' lower case. I like this because it shows that designs can be as original and unique as you want (as long as the client is happy).
What do I dislike?
Bibliography:
https://99designs.co.uk/blog/famous-design/4-principles-by-paul-rand-that-may-surprise-you/
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