Introduction
Moving on from my previous post, I will be analysing one of the versions of the logo for the pride event. In this post, I will be going through how I made the product along with why I went with certain design choices.
Huddersfield Pride Logo:
How I made the Logo:
#1 Colour Palette
Before any other set, I had to set up my workspace so that it was suitable for me. I got my colour palette from Pinterest and placed it above the page to make workflow a little bit smoother and faster.
I then used the eyedropper tool to sample the colours so that I could create a new colour group with the swatches.
#2 The Text
Using the text tool I inputted the work, 'PRIDE' onto the page and increased the size by 200 so that I had a clear view of what I was doing.
I aligned the text to the centre of the page, then created a background for the text using the shape tool because it would have been difficult to see due to the fact that I have to turn it white because that's the base colour of this logo.
I then changed the font of the text. I used 'Malvie' which I got from dafont.com because I thought it captured the nature of pride and the LGBTQ community well. You can read a more in-depth analysis of the font in this blog post; Font Analysis.
#3 Appearance Panel
I opened up the appearance panel and as you can see there are no options yet, so the first step I take to create the effect is to remove the fill colour from the text and applied a new fill colour by using the, 'Add new fill' option in the appearance panel.
I then went to choose the base colour by using the eyedropper tool and selecting the white from the colour scheme with the colour selected in the appearance panel.
#4 The Stripped Effect
I first started by creating a duplicate of the fill colour. For the second layer, I opened up the colour grid and selected red firstly as each layer is going to be the next colour of the pride flag.
If the fill colour selected, I went down to effects, distort and transform and then transform. I increased the horizontal and vertical options by 1 pixel only and created 5 copies to give the text some thickness and depth.
Then I simply redid my last steps my duplicating the layers but changing the colours each time along with opening the transform tab back up and doubling the number of copies so that the next layer is visible.
#5 Background Text
To add the location of the event, I used the text tool again to write 'Huddersfield' so that it can give awerness on where it will be taking place. I changed the font of the text because I wanted people to be able to differenerate the two pieces of text rather than it all looking the same.
I then got rid of the red background because that's going to be the colour of the text and we don't need it anymore since the Pride logo is easily visible. I increased the size of the text so that it would almost match the main text because I didn't want it to look unordinary or out of place. I then arranged the text by sending it to the back, giving the 'PRIDE' text centre stage.
The last step was to add a shadow to the text to create more depth within the logo. I did this by copying the text and pasting it behind the original and simply moved it three spaces down and three spaces across. I chose a very light gray colour to make it more releastic but also making it dark enough to make text in front stand out.
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