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Interpreting the Brief

Introduction

To further develop my understanding of the brief, I have decided to have another look and remind myself of any key information.

The Brief

Context 
CMP Media, a creative social media content producer, has asked me to develop and explore ideas for design work relating to the theme of 'My Culture'. 

Target Audience
The primary target audience is young people aged 13-19 (Gen Z).

The Aim 
The aim is to engage the target audience and encourage them to think about their own culture and others.

Deadline 
28/05/2021

The Final Product
The intended product can be either, in the form of a short finished media product, design piece, or a series of more experimental pieces that could be developed further. 


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